BEEF-XP Clear Hydrolysed Beef Protein - (8 Flavors) 1.8kg | 60 Servings 

Lactose-Free | Dairy-Free | Zero Sugar | Soy-Free | Low Fat

NEW AND IMPROVED TASTE

1.8kg | 60 Servings

Beef-XP is a dairy-free source of protein and is 100% hydrolysed beef sourced from bovine.

It provides over 27g of protein per serving and has a comprehensive amino acid profile providing all the Essential Amino Acids (EAAs).

Beef-XP has a high protein content (97%) and low fat and zero sugar content which makes it an ideal protein meal supplement for anyone looking to avoid lactose and reduce fat and sugar content in their diet.

Beef-XP is recommended for anyone looking to increase daily protein intake and particularly those who are avoiding lactose and dairy products in their diet and are looking for an alternative source of protein.

• Brand new, improved flavours 
• 100% hydrolysed beef protein
• Over 27g of protein per serving
• Lactose & dairy-free
• Contributes to the growth of muscle mass
• Perfect mixing & amazing taste
  
• Tested for Athletes™
• Halal certified product

Creatine Monohydrate Unflavored - 300g | 60 Servings

Body Builder %100 Creatine Is Naturally Produced In The Body From Amino Acids, But It Is Needed In Higher Amounts From External Sources To Support Energy Storage And Energy Production, Especially In Demands Of Physical Performance And Mental Activity.

Features of Body Builder Creatine Monohydrate

• Improves Strength
• Resistance Power
• Energy Production
• Muscle Growth
• 5g creatine monohydrate high purity

 3kg | 50 Servings

Food Supplement with Sweetener

Critical Oats Protein Porridge is the perfect on-the-go breakfast or snack. Delivering a well-balanced blend of 100% Organic Wholegrain Oats, high levels of Protein including ISO-XP Protein Isolate and also features MCT Powder (Healthy Fats) ideal for your Busy/Active Lifestyle.

• Halal Certified
• Featuring 3g of MCT Healthy Fats Per Serving
• Perfect on-the-go Breakfast or Snack
• Perfect Mixing with HOT & COLD Water/Milk
• 100% Organic Oats

LEAN ALL IN-ONE MASS GAINER WITH, PROTEIN, CARBS, CREATINE, AMINO ACIDS, HICA, GLUTAMINE, CHROMIUM, LEUCINE, HMB, ALA, DIGESTIVE ENZYMES & PROBIOTICS.

Critical Mass Professional is a premium all-in-one nutritional supplement designed for athletes and fitness enthusiasts seeking to maximize muscle growth and recovery. This advanced formula features a comprehensive blend of key ingredients to support intense training and optimal performance:

1. High-Quality Protein: Essential for muscle repair and growth, providing a sustained release of amino acids to support muscle maintenance.
2. Carbohydrates: A precise mix to fuel workouts and aid in glycogen replenishment, ensuring sustained energy and improved recovery.
3. Creatine Monohydrate: Enhances strength, power, and endurance, promoting increased workout intensity and muscle volume.
4. Leucine: A vital branched-chain amino acid (BCAA) that stimulates muscle protein synthesis and preserves lean muscle mass.
5. Amino Acids: A complete profile including essential and non-essential amino acids to support muscle recovery and reduce exercise-induced muscle damage.
6. HMB (Beta-Hydroxy Beta-Methylbutyrate): Helps reduce muscle protein breakdown and supports muscle growth and recovery.
7. HICA (Alpha-Hydroxy-Isocaproic Acid): Promotes muscle recovery and reduces muscle soreness after intense exercise.
8. Glutamine: Supports immune function, enhances muscle recovery, and reduces muscle soreness and fatigue.
9. ALA (Alpha-Lipoic Acid): An antioxidant that helps protect cells from damage, enhances energy metabolism, and improves nutrient absorption.
10. Digezyme: A multi-enzyme complex that aids in the digestion and absorption of nutrients, ensuring maximum utilization of the formula's components.
11. Lactospore: A probiotic that supports gut health, enhances nutrient absorption, and boosts immune function.
12. Chromium: An essential trace mineral that helps regulate blood sugar levels and supports metabolism.

This synergistic blend of high-quality ingredients makes Critical Mass Professional an ideal supplement for those seeking to enhance their muscle-building efforts and achieve peak performance.

Batch tested for athletes by Informed-Sport
42g of protein per serving
Added HMB, glutamine, leucine & creatine monohydrate*
Creatine increases physical performance in successive bursts of short-term, high-intensity exercise
Added fats from CLA & MCT powder
High calorie protein & carbohydrate shake
Recommended to be used with iDRIVE™ Insulin Driver
Halal certified product
*Creatine increases physical performance in successive bursts of short-term high intensity exercise.

ADVANCED PROTEIN

21g Protein | 109 Calories | 67 Servings

FOOD SUPPLEMENT HIGH PROTEIN DRINK MIX WITH SWEETENER

2 kg

Critical Whey™ Protein has been developed using a unique blend of whey protein concentrate, Whey Protein Isolate & Hydrolysed Whey Protein. Whey Protein Concentrate is produced by ultra-filtration technology containing high levels of protein and branched chain amino acids (BCAAs). Whey Protein Isolate is the highest quality of protein and is produced using cross-flow-micro-filtration. Hydrolysed Whey Protein is a pre-digested protein enzymatically broken down into peptides. These high biological value and easily digested proteins support the growth and maintenance of muscle.¹

Critical Whey™ Protein provides 21g of protein derived from grass fed cows, 4.8g of naturally occurring BCAAs & 4g of glutamine per serving.

Critical Whey™ Protein is Halal certified and makes a great tasting shake – just add to water or low-fat milk.

INFORMED SPORT - PROFESSIONAL

Every batch of this product is tested for banned substances under the Informed-Sport programme. Products undergo rigorous testing at an ISO 17025 accredited lab to provide the highest level of assurance for tested athletes.

• Build & maintain muscle ¹
• Delicious taste & mixes instantly
• Delivering high levels of protein & BCAAs
• Batch tested for athletes by Informed-Sport
• Halal certified product

¹ Protein contributes to the growth & maintenance of muscle mass.

ABE PUMP – Ultimate Stimulant-Free Pre-Workout

ABE PUMP is the next evolution in pre-workout performance, our most powerful stimulant-free, nootropic-rich pump formula designed to deliver explosive focus, relentless energy, and skin-splitting muscle pumps with every session.

Formulated with a precise blend of clinically researched and patented ingredients, ABE PUMP enhances nitric oxide production, improves mental clarity, and extends workout endurance, helping you push past your limits and maximise every rep.

Packed with 6000mg Citrulline, 4000mg Arginine, 3200mg Beta-Alanine, 2000mg Taurine, and B Vitamins for sustained performance and reduced fatigue, this advanced formula fuels your muscles and your mind without the use of caffeine or stimulants.

Perfect for late-night sessions or anyone seeking pure performance without the buzz, ABE PUMP is stim-free, zero sugar, gluten-free, and vegan-friendly, giving you clean, powerful results every time you train.

Unleash your potential. Power your pump. Elevate your performance with ABE PUMP.

• 6000mg Citrulline to enhance blood flow and muscle pump.
• 4000mg Arginine to support nitric oxide production and endurance.
• 3200mg Beta-Alanine to reduce fatigue and improve performance.
• 2000mg Taurine for focus and hydration support.
• B Vitamins to boost energy metabolism and reduce tiredness.
• Stim-Free – perfect for late workouts or caffeine-sensitive users.
• Zero Sugar – clean energy with no crash.
• Gluten-Free – suitable for gluten-free diets.
• Vegan-Friendly – 100% plant-based formula.

ESSENTIAL AMINO ACIDS

390g | 30 Servings

Amino Fuel is the perfect optimal blend delivering 11g of aminos per serving, 9g of which are Essential Amino Acids (EAA) including 6g of Branched Chain Amino Acids (BCAAs) at a 2:1:1 ratio (3000mg L-Leucine, 1500mg L-Isoleucine, 1500mg L-Valine) with an additional 2500mg of L-Glutamine.

Amino Acids are complex chemicals that are the building blocks of protein. Essential Amino Acids (EAA) cannot be synthesised or created by the body and therefore must be supplied from the diet.

Amino Fuel can be consumed 24 hours a day or when extra amino intake is required, such as any form of exercise or activity.

• 11g of aminos per serving
• Open your airways with Breathe Easy™ formula (Candy Ice Blast Flavour)
• Building blocks of protein
• Tested for athletes
• Amazing taste & easy mixing
• Halal certified product

 Hydrolysed Whey Protein Isolate

Applied Nutrition’s Clear Whey Protein is not your average protein shake. Using ultra-hydrolysed whey protein isolate, we have created an award-winning, delicious, light, and refreshing protein drink that is more like a fruit juice than a milkshake.

With all the key benefits of a normal protein shake, Clear Whey is absorbed rapidly and contains just 90 calories per 25g serving. It is packed with over 21g protein, has only 1g of carbs, and has less than 0.25g of sugar & fat.

Clear Whey is the perfect macro-friendly product to help grow & maintain muscle, whatever your fitness goal.

• 21g of protein with 5g BCAAs
• Only 1g of carbs per serving
• Only 90 calories & low in sugar
• Delicious fruit juice style flavours
• Tested for athletes
• Halal certified product

Milk Protein Drink with added Sweetener

No Added Sugar* | 42g Protein | Low Fat

The Applied Nutrition High Protein Shake is a delicious, smooth and creamy milkshake with sweetener.

Features of Applied Nutrition High Protein Shake

• High Protein Up to ( 20 G / Shake )
• Low Fat 
• Contains Naturally Occurring Sugars
• Suitable for Vegetarians

Flavoured Critical Greens powder is packed to the brim with 17 super green extracts, including broccoli, celery, spinach, wheatgrass and kale powder, making it an incredibly potent, nutrient-rich drink to complement a healthy diet and exercise.

Fuel your body with nature's best!
Critical Greens is a powerful combination of nutrient-dense superfoods packed with 17 super greens including broccoli, celery, spinach, wheatgrass, and kale powder, designed to support your overall health, energy levels, digestion and complement a healthy & diet and exercise.

The Ultimate super greens supplement, subtly flavoured and available in apple burst or lemon and lime - tastes like a delicious smoothie!

Flavoured Critical Greens are a super convenient way for you to get your daily athletic greens intake, simply mix with water, add to your favourite smoothie or protein shake.

• Fuel your body with nature's best 
• Subtly flavoured: No artificial flavours or colors
• Alkalizing & detoxifying
• Enhances energy levels, mental clarity and supports digestion
• Gluten-free, Dairy-free & Non-GMO
• 17 super athletic greens designed to support overall health
• Suitable for vegans & vegetarians & Halal certified

10g Protein | Zero Sugar | Vitamin C

FOOD SUPPLEMENT

BEST SERVED CHILLED

This sparkling protein drink is a revitalising beverage that combines the benefits of high-quality protein, hydrating coconut water powder, and immune-boosting vitamin C. Each can offers a crisp, sparkling experience that’s not only refreshing but also packed with essential nutrients.

SPARKLING PROTEIN WATER KEY BENEFITS

• 10g Protein
• Refresh, revitalise & hydrate
• Boost immunity 
• Lactose, dairy & gluten free
  
• Halal certified product

BEEF-XP Clear Hydrolysed Beef Protein - (8 Flavors) 1.8kg | 60 Servings 

Lactose-Free | Dairy-Free | Zero Sugar | Soy-Free | Low Fat

NEW AND IMPROVED TASTE

1.8kg | 60 Servings

Beef-XP is a dairy-free source of protein and is 100% hydrolysed beef sourced from bovine.

It provides over 27g of protein per serving and has a comprehensive amino acid profile providing all the Essential Amino Acids (EAAs).

Beef-XP has a high protein content (97%) and low fat and zero sugar content which makes it an ideal protein meal supplement for anyone looking to avoid lactose and reduce fat and sugar content in their diet.

Beef-XP is recommended for anyone looking to increase daily protein intake and particularly those who are avoiding lactose and dairy products in their diet and are looking for an alternative source of protein.

• Brand new, improved flavours 
• 100% hydrolysed beef protein
• Over 27g of protein per serving
• Lactose & dairy-free
• Contributes to the growth of muscle mass
• Perfect mixing & amazing taste
  
• Tested for Athletes™
• Halal certified product

Creatine Monohydrate 300gm | 60 Servings

Maximize your training results with Creatine supplement powder, arguably the most popular but definitely the most studied supplement on the market today. ProSupps Creatine Monohydrate Powder features 5,000 mg of Creatine Monohydrate per scoop. Take one scoop as a beginner, or two scoops for advanced users, prior to exercise to enhance training performance.†

• Increases Strength & Power Output†
  
• Enhances Training Performance†
  
• Supports Muscle Growth & Recovery†
  
• For Men & Women
• Free of: Sugar, Dyes, Gluten

†These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

ASPN ADVANCED VITAMINS MINERALS - 60 Tablets

This comprehensive multivitamin dietary supplement is formulated to support daily health, immune function, and energy metabolism with a balanced blend of essential vitamins and minerals.

• Each tablet delivers a potent combination of 23 key nutrients, including high-strength Vitamin C (120 mg), Vitamin D (10 µg), B-complex vitamins, and vital minerals such as iron, zinc, magnesium, and calcium.
• These nutrients play crucial roles in maintaining immune defense, reducing fatigue, supporting bone health, and contributing to normal energy-yielding metabolism.
• Designed for everyday use, this supplement provides 60 easy-to-swallow tablets per container—ideal for a two-month supply.
• Simply take one tablet daily with water to help fill nutritional gaps and maintain overall well-being.
• Produced with strict quality standards, this formula is suitable for adults seeking a convenient way to support a healthy, active lifestyle.

Joint Complex Supplement 300g | 30 Servings

Joint Complex Supplement supports joint strength, mobility, and recovery with Glucosamine, Chondroitin, MSM, Turmeric, and Hyaluronic Acid. Designed for adults 40+, it helps reduce stiffness, improve flexibility, and keep you moving—daily.

Support your joints, so nothing holds you back.
Joint Complex Supplement is a powerful daily blend designed specifically for adults over 40 who want to maintain joint health, flexibility, and mobility, whether you're staying active, recovering from wear and tear, or looking to prevent future discomfort.

Proven Ingredients for Joint Strength

This advanced formula combines trusted joint-supporting nutrients:

• Glucosamine, Chondroitin & MSM: Help maintain healthy cartilage and reduce joint stiffness
• Turmeric Extract (5% Curcuminoids): Supports inflammation management and recovery
• Hyaluronic Acid: Promotes joint lubrication and smoother movement

Advanced Additions for Total Joint Care

• PEA (Palmitoylethanolamide): Known for its role in inflammation relief and nerve support
• AstraGin®: Enhances nutrient absorption for better results
• Vitamin C: Supports collagen production for strong cartilage
• Vitamin D3, Copper & Magnesium: Help maintain bone and connective tissue health

Ideal For:

• Active adults 40+ experiencing joint wear and tear
• Anyone recovering from joint or soft tissue injuries
• Preventative support for ongoing joint health and mobility

Endurance Energy Gel delivers 23g of fast-absorbing carbohydrates in a convenient sachet, providing rapid energy for runners, cyclists, and endurance athletes. With zero sugar and an isotonic formula for easy digestion, it’s a clean, efficient energy source that keeps you going strong. Trusted by athletes and certified by Informed Sport, it’s designed to fuel peak performance and help you push your limits.

23g Carbohydrates | Zero Sugar

Power your endurance with Endurance Energy Gel, designed to keep you moving when it matters most. Each compact gel sachet delivers 23g of fast-absorbing carbohydrates, providing a quick, efficient energy boost tailored for runners, cyclists, and endurance athletes.

Crafted for peak performance, this gel is a fast-absorbing carbohydrate gel that’s perfect for sustained energy during intense workouts or long-distance events. Whether you're pounding the pavement, conquering trails, or cycling up steep climbs, Energy Gel ensures you stay energised without the crash.

Key Features:

• Optimal Energy Delivery: Packed with 23g of carbohydrates, ideal for maintaining energy levels during endurance activities.
• Fast Absorption: Designed to deliver rapid fuel when you need it most. Versatile Use: Perfect as a running energy gel, cycling gel, or for any endurance sport.
• Zero Sugar: Clean energy with no added sugars, keeping your performance sharp and sustained.
• Informed Sport Certified: Trusted by athletes, tested for safety and quality.
• Isotonic Formula: Easy on the stomach, ensuring smooth digestion even during intense exertion.

Backed by science in sport, Applied Nutrition's Energy Gel is engineered for athletes who demand more from their fuel. With its isotonic energy gel formula, you can hydrate and energise simultaneously without relying on extra water.

Choose Endurance Energy Gel for a clean, efficient energy source that powers your performance. It's more than just a gel—it's your partner in pushing limits.

• Informed-Sport Batch Tested for Athletes
• 23g Carbohydrates
  
• Zero Sugar

Flavoured Critical Greens powder is packed to the brim with 17 super green extracts, including broccoli, celery, spinach, wheatgrass and kale powder, making it an incredibly potent, nutrient-rich drink to complement a healthy diet and exercise.

Fuel your body with nature's best!
Critical Greens is a powerful combination of nutrient-dense superfoods packed with 17 super greens including broccoli, celery, spinach, wheatgrass, and kale powder, designed to support your overall health, energy levels, digestion and complement a healthy & diet and exercise.

The Ultimate super greens supplement, subtly flavoured and available in apple burst or lemon and lime - tastes like a delicious smoothie!

Flavoured Critical Greens are a super convenient way for you to get your daily athletic greens intake, simply mix with water, add to your favourite smoothie or protein shake.

• Fuel your body with nature's best 
• Subtly flavoured: No artificial flavours or colors
• Alkalizing & detoxifying
• Enhances energy levels, mental clarity and supports digestion
• Gluten-free, Dairy-free & Non-GMO
• 17 super athletic greens designed to support overall health
• Suitable for vegans & vegetarians & Halal certified

 Milk Protein Drink with added Sweetener

No Added Sugar* | 42g Protein | Low Fat

The Applied Nutrition High Protein Shake is a delicious, smooth and creamy milkshake with sweetener.

Sprint Energy Gel is your secret weapon for unstoppable performance. Packed with 75mg of caffeine, fast-absorbing carbs, electrolytes, and fatigue-fighting B vitamins, it delivers an instant energy surge to keep you powering through every mile. With a zero-sugar isotonic formula that’s easy on the stomach, it’s designed for runners, cyclists, and endurance athletes who demand the best. Certified by Informed Sport and crafted for peak performance, Velocity-Fuel Sprint isn’t just fuel—it’s your edge.

23g Carbohydrates | Zero Sugar | 75mg Caffeine

Sprint Energy Gel delivers a combination of Carbohydrates, 75mg Caffeine, Electrolytes and B-Vitamins packed into a convenient sized gel sachet.

• Informed-Sport Batch Tested for Athletes
• 23g Carbohydrates
• 75mg Caffeine
• Electrolytes
• B-Vitamins
• Zero Sugar

17g Protein Per Cookie | Fresh Baked

Enjoy a delicious and nutritious snack with Applied Nutrition High Protein Cookies, each delivering 17g of protein in a soft baked, freshly textured cookie. Perfect for fuelling your day, these individually wrapped cookies are ideal for on the go snacking, post workout recovery, or as a high protein treat at the office or in your lunchbox.

Free from artificial sweeteners, non GMO, soy free and trans fat free, these cookies offer a clean, dependable source of everyday protein. Made with sustainably sourced palm oil to support environmental responsibility, they’re a smart and satisfying choice for health conscious snackers.

• 17g protein per cookie
• No artificial sweetener
• No sugar alcohols
• Natural flavour
• Fresh baked
• Non GMO
• Halal certified product
• Tested for Athletes™

BODYFUEL™ Hydration & Vitamin Water 500ml 

SUGAR FREE • FAST HYDRATION • BOOST PERFORMANCE 

STILL FLAVOURED WATER WITH ELECTROLYTES, VITAMINS, MINERALS, AMINO ACIDS & SWEETENER.

Formulated to deliver an easy drinking experience combined with a true taste sensation. Offering a source of the key electrolyte’s sodium, calcium, potassium, chloride, zinc and magnesium, along with B-vitamins and antioxidants to hydrate and fuel your intense workout sessions. 

• Sugar Free & only 5 calories per bottle
• Batch tested for athletes by Informed-Sport
• 665mg Electrolytes optimal blend
• BCAA's for recovery
• Vitamin B's for Energy
• Vitamin D for Immunity
• Vitamin C+E for Antioxidants
• Suitable for vegans & vegetarians