All skin types / Dermatologically tested

50ml container with ergonomic applicator.

Sunscreen and anti-pollution for daily use. Active prevention of aging. Ideal base for applying makeup.

Fluid cream that represents the maximum expression of a new generation of environmental protectors for daily use.

The study of the skin's specific natural defense mechanisms has allowed GEN IDENTITY to develop and include cutting-edge multifunctional peptides that help prevent and reverse the damaging effects of the sun and urban environmental pollution and radiation, preserving youth. , the luminosity and natural beauty of the skin. Waterproof. Matifying.

Active principles:

- Neoclair-Pro™

Benefits:

• Very high sun protection SPF 50+ PA++++
• Anti-radical protection.
• Anti-aging prevention.
• Prevention of cellular DNA damage.
• Prevention of stains.
• Pro-tolerance to the sun.

Short, sparse or thin eyelashes? Our 100% vegan and safe lash and brow serums help keep lashes healthy for a thicker, fuller look while preventing breakage.

Beauty beyond the surface

Gen Identity products are boosted with clinically proven phytoactives, which nourish hair follicles, help inhibit DHT production, support prolonged hair growth cycles, and promote visibly thicker, fuller, longer hair. Without toxins or synthetic hormones.

Powerful plant active ingredients

We harness the power of bioactive ingredients like red clover, biotin, and vitamin E, which have been scientifically shown to quench inflammation, inhibit DHT, prolong the anagen phase of hair growth, and safely anchor hair follicles to prevent hair loss.

Real visible results

We believe in testing. Our ingredients and final formula are verified to ensure effectiveness, matching and even improving results with hormone-based products... without unwanted side effects.

How are we different?

Our products contain sustainably harvested, organic plant active ingredients that have been clinically proven to improve and rejuvenate the skin, providing a youthful skin appearance, as well as reactivate, lengthen and detoxify eyebrows and eyelashes, Lashes & Brows , repairing follicle damage while They protect hair from external aggressors. Gen Identity formulas are designed to work different ingredients together and synergistically to create an optimal ecosystem for the skin or to generate long, healthy and abundant eyebrows and eyelashes.

With Lashes & Brows we have achieved an eyebrow and eyelash enhancer without hormones, carcinogens or harmful side effects. Our volumizing serum, L & B , is 100% vegan, completely cruelty-free and clinically tested to give you thicker, voluminous and longer eyelashes in just 30 days.

L & B is fast, safe and effective, you will love your new look with Gen Identity you no longer need to risk your health for your beauty. That is why we only make safe and effective formulas that naturally improve the appearance, thickness and length of eyelashes and eyebrows.

All skin types / Hypoallergenic / Dermatologically tested

Special fluid cream 1st signs of aging.
Anti-aging and daily fatigue prevention.

The ultra-concentrated combination of cutting-edge peptides with a lifting effect and natural anti-aging growth factors promotes skin restructuring, helping to redensify and reduce wrinkles and fine lines, while improving elasticity, firmness, and hydration. The result is strengthened, toned skin with a healthy, revitalized appearance, just like the first day.

Active Ingredients:

• Munapsys™
• Scelleye™
• Pureoxin™

Benefits:

• Prevents and corrects signs of aging.
• Redensifies the skin.
• Increases firmness and hydrates the skin.

All skin types / Hypoallergenic / Dermatologically tested

Gel against bags, dark circles, wrinkles and expression lines.

Energizing and revitalizing gel for the daily care of the delicate skin around the eyes. With a refreshing texture and sensation, its exclusive high-performance concentrated formula effectively combats puffiness, dark circles and other signs of fatigue and stress.

The combination of natural growth factors* and cutting-edge peptides revitalizes this delicate area to reduce and prevent wrinkles and improve skin elasticity and firmness. Its massaging applicator enhances an instant decongestant effect. The benefits are a rested, luminous and youthful look every day.

Active principles:

• Munapsys™
• Meiview™
• Scelleye™

Benefits: 

• Reduces and prevents wrinkles around the contour.
• Reduces puffiness and dark circles.
• Improves the elasticity and firmness of the skin around it.

All skin types / Hypoallergenic / Dermatologically tested

 4 vials x 10ml

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Fluid serum to reduce marked wrinkles, tissue improvement and facial detoxification

Intensive cosmetic treatment, of very high concentration, based on a complex and exclusive combination of different peptides, biotechnological extracts and proteins similar to human collagen obtained from plant cultures that neutralize, reduce cell damage, redensify and give luminosity to the skin. .

Benefits:

• Immediate and prolonged effects due to the combined action of the formulation of the different ingredients that are part of the formulation.
• Lifting effect provided by polysaccharides obtained from microorganisms from the depths of the Virgin Islands.
• Preventive and modulating action induced by the mechanisms generated in the skin through multifunctional peptides.
• Redensifies the skin thanks to Collagen, similar to human, from plant cultivation.

All skin types / Hypoallergenic / Dermatologically tested

Maximizing pre-serum for the daily anti-aging ritual.

Concentrated serum that acts as a maximizing booster of the daily anti-aging ritual. Its use instantly attenuates the signs of accumulated fatigue and stress thanks to its revitalizing action with a repairing, restructuring and firming effect.

The specific combination of hyaluronic acid and anti-aging Natural Growth Factors favors the restructuring of skin architecture, increasing the elasticity, firmness and hydration of the skin. The result is luminous skin, radiant with vitality and ready to face a new day.

Benefits:

• Maximizer of the daily anti-aging ritual.
• Luminous and firm skin.
• Radiant skin full of vitality.

All skin types / Hypoallergenic / Dermatologically tested

Balancing and toning facial essence after daily hygiene.

Purifying and mattifying essence, an “essential” complement to the daily ritual once the cleansing phase is finished.

Its fresh and light formula offers a toning, moisturizing and balancing effect that restores the skin's natural radiance after the hygiene phase in a gentle, comfortable and respectful way even for the most sensitive skin. The rapid absorption of this essence facilitates the penetration and effectiveness of the products to be used next in the daily beauty ritual.

The inclusion of Neoclair-Pro, a cutting-edge multifunctional peptide, reinforces cellular protection against environmental damage, contributing to the daily care and preparation of the skin for the current style and pace of life. The result is a skin that is clean of impurities, comforted, fortified, flexible and luminous every day.

Benefits:

• Tones the skin.
• Moisturizing and balancing.
• Provides luminosity to the skin.

All skin types / Dermatologically tested

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Purifying and mattifying foam for daily facial hygiene.

Soft, light, and pleasantly scented foam, it is activated by contact with water and the palm of your hands to create a luxurious cleanser.

Its fresh formula provides deep cleansing, effectively removing makeup, impurities, and excess sebum in a gentle, comfortable, and gentle way, even for the most sensitive skin.

The inclusion of Neoclair-Pro , a next-generation multifunctional peptide, reinforces cellular protection against environmental damage, contributing to the daily care and preparation of the skin for today's lifestyle and pace.

Benefits:

• Deeply cleans impurities.
• Strengthens cellular protection against environmental damage.
• Prepares and cares for the skin.