Flavoured Critical Greens powder is packed to the brim with 17 super green extracts, including broccoli, celery, spinach, wheatgrass and kale powder, making it an incredibly potent, nutrient-rich drink to complement a healthy diet and exercise.

Fuel your body with nature's best!
Critical Greens is a powerful combination of nutrient-dense superfoods packed with 17 super greens including broccoli, celery, spinach, wheatgrass, and kale powder, designed to support your overall health, energy levels, digestion and complement a healthy & diet and exercise.

The Ultimate super greens supplement, subtly flavoured and available in apple burst or lemon and lime - tastes like a delicious smoothie!

Flavoured Critical Greens are a super convenient way for you to get your daily athletic greens intake, simply mix with water, add to your favourite smoothie or protein shake.

• Fuel your body with nature's best 
• Subtly flavoured: No artificial flavours or colors
• Alkalizing & detoxifying
• Enhances energy levels, mental clarity and supports digestion
• Gluten-free, Dairy-free & Non-GMO
• 17 super athletic greens designed to support overall health
• Suitable for vegans & vegetarians & Halal certified

Sprint Energy Gel is your secret weapon for unstoppable performance. Packed with 75mg of caffeine, fast-absorbing carbs, electrolytes, and fatigue-fighting B vitamins, it delivers an instant energy surge to keep you powering through every mile. With a zero-sugar isotonic formula that’s easy on the stomach, it’s designed for runners, cyclists, and endurance athletes who demand the best. Certified by Informed Sport and crafted for peak performance, Velocity-Fuel Sprint isn’t just fuel—it’s your edge.

23g Carbohydrates | Zero Sugar | 75mg Caffeine

Sprint Energy Gel delivers a combination of Carbohydrates, 75mg Caffeine, Electrolytes and B-Vitamins packed into a convenient sized gel sachet.

• Informed-Sport Batch Tested for Athletes
• 23g Carbohydrates
• 75mg Caffeine
• Electrolytes
• B-Vitamins
• Zero Sugar

Endurance Energy Gel delivers 23g of fast-absorbing carbohydrates in a convenient sachet, providing rapid energy for runners, cyclists, and endurance athletes. With zero sugar and an isotonic formula for easy digestion, it’s a clean, efficient energy source that keeps you going strong. Trusted by athletes and certified by Informed Sport, it’s designed to fuel peak performance and help you push your limits.

23g Carbohydrates | Zero Sugar

Power your endurance with Endurance Energy Gel, designed to keep you moving when it matters most. Each compact gel sachet delivers 23g of fast-absorbing carbohydrates, providing a quick, efficient energy boost tailored for runners, cyclists, and endurance athletes.

Crafted for peak performance, this gel is a fast-absorbing carbohydrate gel that’s perfect for sustained energy during intense workouts or long-distance events. Whether you're pounding the pavement, conquering trails, or cycling up steep climbs, Energy Gel ensures you stay energised without the crash.

Key Features:

• Optimal Energy Delivery: Packed with 23g of carbohydrates, ideal for maintaining energy levels during endurance activities.
• Fast Absorption: Designed to deliver rapid fuel when you need it most. Versatile Use: Perfect as a running energy gel, cycling gel, or for any endurance sport.
• Zero Sugar: Clean energy with no added sugars, keeping your performance sharp and sustained.
• Informed Sport Certified: Trusted by athletes, tested for safety and quality.
• Isotonic Formula: Easy on the stomach, ensuring smooth digestion even during intense exertion.

Backed by science in sport, Applied Nutrition's Energy Gel is engineered for athletes who demand more from their fuel. With its isotonic energy gel formula, you can hydrate and energise simultaneously without relying on extra water.

Choose Endurance Energy Gel for a clean, efficient energy source that powers your performance. It's more than just a gel—it's your partner in pushing limits.

• Informed-Sport Batch Tested for Athletes
• 23g Carbohydrates
  
• Zero Sugar

Hydration+ Electrolyte & Vitamin Powder is a premium supplement designed to support optimal hydration and provide essential vitamins and minerals. This super refreshing & tasty powder blend helps maintain electrolyte balance, boosts energy, and enhances overall wellness. Ideal for athletes, fitness enthusiasts, or anyone needing an extra hydration boost throughout the day.

240g | 30 Servings

Applied Nutrition Hydration+ Powder is a premium supplement designed to support optimal hydration and provide essential vitamins and minerals. This convenient and easy-to-use powder blend helps maintain electrolyte balance, boosts energy, and enhances overall wellness. Ideal for athletes, fitness enthusiasts, or anyone needing an extra hydration boost throughout the day.

Formulated by experts and trusted by athletes, our refreshing Hydration+ contains a balanced blend of electrolytes (Sodium, Potassium, Chloride, Calcium, Magnesium) and vitamins to help replenish, rehydrate and maintain optimal fluid levels in the body.

• Vitamin Enrichment: Packed with essential vitamins such as Vitamin C & B-complex vitamins to support immune function, energy production, and overall health.
• Electrolyte Balance: Helps prevent dehydration and muscle cramps by ensuring proper electrolyte levels are maintained during physical activities, late nights, long flights & hot weather conditions.
• Energy Boost: Provides a quick and effective source of energy to help combat fatigue and enhance performance.

To give you the ultimate hydration boost, we added Coconut water powder, Taurine, Aquamin™, and Irish sea moss extract. 

Irish Sea Moss contains a variety of vitamins and minerals including iodine, calcium, potassium, magnesium, sulfur, and iron. It's also a good source of vitamins A, E, F, and K, as well as B vitamins.

Aquamin is a natural, multi-mineral ingredient derived from the red marine algae species Lithothamnion calcareum, found in the pristine waters off the coast of Iceland and Ireland. It is rich in calcium, magnesium, and 72 other trace minerals. Here are the key benefits of Aquamin:

Coconut Water Powder Rich in electrolytes such as potassium, magnesium, sodium, and calcium, which help maintain proper hydration levels, making it an excellent choice for rehydration after exercise or illness. Contains vitamins and minerals including vitamin C, B vitamins, and manganese, which support overall health and wellness.

8G PER SERVING. 

HYDRATION+ FAQs

1. What do electrolytes do?

Electrolytes play a crucial role in rehydrating the body by maintaining fluid balance, ensuring proper nerve function, and supporting muscle contractions. Here’s a detailed look at how electrolytes help with rehydration:

Maintaining Fluid Balance: Electrolytes, particularly sodium, potassium, and chloride, help regulate the balance of fluids in and out of cells, ensuring that cells are adequately hydrated and can function properly.

Nerve Function: Electrolytes, especially sodium, potassium, and calcium, are crucial for transmitting electrical impulses in the nervous system. This allows for proper communication between nerves, muscles, and other tissues.

Muscle Contraction: Electrolytes such as calcium, potassium, and magnesium are involved in muscle contraction. Proper levels are necessary for muscles to contract and relax efficiently, including the heart muscle.

pH Balance: Electrolytes help maintain the acid-base balance in the body, which is vital for normal cellular activities and overall homeostasis.

Energy Production: Some electrolytes play a role in metabolic processes, including those involved in energy production within cells.

Enzyme Activity: Electrolytes are often necessary as cofactors for enzyme activity, which is critical for various biochemical reactions in the body.

Key Benefits

• Rehydration during & post exercise
• Provides natural energy and reduces tiredness & fatigue
• Our complete blend supports skin hydration
• Revitalising formula for late nights, long flights, and hangovers.
• Essential for daily well-being & antioxidant protection
• Easy to mix, refreshing, and delicious
• Suitable for vegans & vegetarians
• Halal-certified product

Protein Cookie Dough is a protein packed, guilt-free indulgence that’s perfect for satisfying your sweet tooth while fuelling your nutrition goals. Formulated with a blend of Milk Protein Concentrate and Calcium Caseinate, it delivers a rich source of high-quality milk proteins which contributes to the growth or maintenance of muscle mass.

HIGH PROTEIN DESSERT

NO BAKE – JUST ADD WATER

Per Serving

22g Protein | 146 Calories

HIGH PROTEIN FOOD SUPPLEMENT WITH SWEETENER

1kg | 25 Servings

Protein Cookie Dough is a protein packed, guilt-free indulgence that’s perfect for satisfying your sweet tooth while fuelling your nutrition goals. Formulated with a blend of Milk Protein Concentrate and Calcium Caseinate, it delivers a rich source of high-quality milk proteins which contributes to the growth or maintenance of muscle mass.

The unique blend of Milk Protein Concentrate and Calcium Caseinate delivers on a complex of slow and fast digesting proteins, and a stacked amino acid profile with high levels of Essential Amino Acids (EAAs). This protein complex is perfect as an any-time of-day snack, or as a pre-bed dessert, keeping you fuller for longer. Enjoy this irresistible Cookie Dough straight from the spoon or as a topping for your favourite dishes.

Unflavoured Creatine Monohydrate Powder is a trusted and effective supplement for anyone looking to boost their athletic performance, increase muscle strength, and support muscle growth. Its pure and micronized form ensures optimal absorption and efficacy, making it a staple in any fitness regimen. Whether you're a seasoned athlete or a beginner, this supplement will help you reach your fitness goals and enhance your training outcomes.

Features of Applied Nutrition Creatine Monohydrate Micronized

• Increases Muscle Mass Growth in the Body.
• Performance Increases During High-Intensity Training
• It Works to Produce Energy in the Body and Strengthen Strength.
• Increases Explosive Power and Stamina.
• Suitable for Vegan.
• Sugar-Free.
• Fat-Free.
• Gluten-Free
• Lactose and soy-free
• Free of Artificial Flavors and Colours.

Monohydrate Micronized 500 Gm Unflavored

ADVANCED PROTEIN

21g Protein | 109 Calories | 67 Servings

FOOD SUPPLEMENT HIGH PROTEIN DRINK MIX WITH SWEETENER

2 kg

Critical Whey™ Protein has been developed using a unique blend of whey protein concentrate, Whey Protein Isolate & Hydrolysed Whey Protein. Whey Protein Concentrate is produced by ultra-filtration technology containing high levels of protein and branched chain amino acids (BCAAs). Whey Protein Isolate is the highest quality of protein and is produced using cross-flow-micro-filtration. Hydrolysed Whey Protein is a pre-digested protein enzymatically broken down into peptides. These high biological value and easily digested proteins support the growth and maintenance of muscle.¹

Critical Whey™ Protein provides 21g of protein derived from grass fed cows, 4.8g of naturally occurring BCAAs & 4g of glutamine per serving.

Critical Whey™ Protein is Halal certified and makes a great tasting shake – just add to water or low-fat milk.

INFORMED SPORT - PROFESSIONAL

Every batch of this product is tested for banned substances under the Informed-Sport programme. Products undergo rigorous testing at an ISO 17025 accredited lab to provide the highest level of assurance for tested athletes.

• Build & maintain muscle ¹
• Delicious taste & mixes instantly
• Delivering high levels of protein & BCAAs
• Batch tested for athletes by Informed-Sport
• Halal certified product

¹ Protein contributes to the growth & maintenance of muscle mass.

Creatine Monohydrate Unflavored - 300g | 60 Servings

Body Builder %100 Creatine Is Naturally Produced In The Body From Amino Acids, But It Is Needed In Higher Amounts From External Sources To Support Energy Storage And Energy Production, Especially In Demands Of Physical Performance And Mental Activity.

Features of Body Builder Creatine Monohydrate

• Improves Strength
• Resistance Power
• Energy Production
• Muscle Growth
• 5g creatine monohydrate high purity

ESSENTIAL AMINO ACIDS

390g | 30 Servings

Amino Fuel is the perfect optimal blend delivering 11g of aminos per serving, 9g of which are Essential Amino Acids (EAA) including 6g of Branched Chain Amino Acids (BCAAs) at a 2:1:1 ratio (3000mg L-Leucine, 1500mg L-Isoleucine, 1500mg L-Valine) with an additional 2500mg of L-Glutamine.

Amino Acids are complex chemicals that are the building blocks of protein. Essential Amino Acids (EAA) cannot be synthesised or created by the body and therefore must be supplied from the diet.

Amino Fuel can be consumed 24 hours a day or when extra amino intake is required, such as any form of exercise or activity.

• 11g of aminos per serving
• Open your airways with Breathe Easy™ formula (Candy Ice Blast Flavour)
• Building blocks of protein
• Tested for athletes
• Amazing taste & easy mixing
• Halal certified product

 Micronized

Glutamine is the most abundant Amino Acid within muscle tissue, however, when you train, Glutamine levels can be significantly reduced as muscle tissue breaks down – even more so with the bodybuilding style of training. Supplementing with Glutamine (in particular post-workout) can allow you to restore the depleted Glutamine levels.

• Pure Pharmaceutical Grade Glutamine Powder
• The most Abundant Amino Acid in Muscle Tissue
• Conditionally Essential Amino Acid
• Halal Certified Product

 3000mg Beta-Alanine
1000mg Citrulline
200mg Taurine
200mg Caffeine
B3/B12 Vitamins 

ABE Ultimate Pre-Workout delivers a unique blend of the most researched ergogenic aids and performance ingredients to fuel your physical performance, reduce tiredness & fatigue* and to enhance focus throughout your training session.

• Vitamin B3 contributes to the reduction of tiredness & fatigue
• Tested for Athletes
• Halal certified product

 Milk Protein Drink with added Sweetener

No Added Sugar* | 42g Protein | Low Fat

The Applied Nutrition High Protein Shake is a delicious, smooth and creamy milkshake with sweetener.

 Pre-Workout • Zero-Stim

500g | 40/20 Scoops

10g Citrulline Malate 2:1 | 3g Creatine | 2g Beta-Alanine

 Lactose-Free | Dairy-Free | Zero Sugar | Soy-Free | Low Fat

NEW AND IMPROVED TASTE

1.8kg | 60 Servings

Beef-XP is a dairy-free source of protein and is 100% hydrolysed beef sourced from bovine.

It provides over 27g of protein per serving and has a comprehensive amino acid profile providing all the Essential Amino Acids (EAAs).

Beef-XP has a high protein content (97%) and low fat and zero sugar content which makes it an ideal protein meal supplement for anyone looking to avoid lactose and reduce fat and sugar content in their diet.

Beef-XP is recommended for anyone looking to increase daily protein intake and particularly those who are avoiding lactose and dairy products in their diet and are looking for an alternative source of protein.

• Brand new, improved flavours 
• 100% hydrolysed beef protein
• Over 27g of protein per serving
• Lactose & dairy-free
• Contributes to the growth of muscle mass
• Perfect mixing & amazing taste
  
• Tested for Athletes™
• Halal certified product

 Hydrolysed Whey Protein Isolate

Applied Nutrition’s Clear Whey Protein is not your average protein shake. Using ultra-hydrolysed whey protein isolate, we have created an award-winning, delicious, light, and refreshing protein drink that is more like a fruit juice than a milkshake.

With all the key benefits of a normal protein shake, Clear Whey is absorbed rapidly and contains just 90 calories per 25g serving. It is packed with over 21g protein, has only 1g of carbs, and has less than 0.25g of sugar & fat.

Clear Whey is the perfect macro-friendly product to help grow & maintain muscle, whatever your fitness goal.

• 21g of protein with 5g BCAAs
• Only 1g of carbs per serving
• Only 90 calories & low in sugar
• Delicious fruit juice style flavours
• Tested for athletes
• Halal certified product

 Whey Protein Isolate

21.6g Protein | 5.3g BCAAs | 4.6g Glutamine | 92 Kcal | <1g Carbs

1kg | 40 Servings

Food Supplement with Sweetener

Applied Nutrition Protein ISO-XP is a premium protein supplement designed to provide high-quality protein to support muscle growth, recovery, and overall athletic performance. This protein isolate is ultra-filtered for maximum purity and rapid absorption, making it an ideal choice for athletes, bodybuilders, and fitness enthusiasts who demand the best from their protein supplements.

ISO-XP is ideal for anyone looking to increase their daily intake of protein while keeping their intake of carbohydrates, sugars and fats to a minimum. ISO-XP should be mixed with water or skimmed milk for easy mixing and a great taste!

Tastes even yummier with milk!

• Whey Protein Isolate, providing 95% protein content
• Less than 1g of carbs per serving
• Low sugar, low fat shake
• Instantized, Soy-Free formulation
• WPI from European grass-fed cows
• Easy Mixing
• Halal Certified Product
  

• High-Quality Protein Source:

  • Made from 100% whey protein isolate, ensuring high bioavailability and fast digestion.
  • Contains a high concentration of essential amino acids, including branched-chain amino acids (BCAAs), to support muscle protein synthesis.

• Low in Fat and Carbohydrates:

  • Ultra-low in fat and carbohydrates, making it suitable for those following low-carb or low-fat diets.
  • Contains minimal lactose, ideal for individuals with lactose sensitivity.

• Enhanced Muscle Recovery:

  • Provides rapid amino acid delivery to muscles post-workout, aiding in quick recovery and reducing muscle soreness.
  • Supports lean muscle mass development without adding unwanted calories.

• Clean and Pure Formula:

  • Free from artificial flavors & colors.
  • Non-GMO, gluten-free, and suitable for vegetarians.

 COMPLEX CARBOHYDRATES

Easy Digesting | Great Tasting | Source of Energy

2kg | 67 Servings

Applied Nutrition’s Cream of Rice is a great source of carbohydrates which is easy on the stomach and tasty too. Suitable for vegans, this is an excellent source of energy to keep you feeling full and fuelled ready for the day ahead.

• 25g of complex carbohydrates per 30g serving
• Perfect mixing with hot & cold water/milk
• Low sugar & low fat
• Suitable for vegans (Except Toffee Biscuit Flavour)
• Halal Certified Product
  
  

 3kg | 50 Servings

Food Supplement with Sweetener

Critical Oats Protein Porridge is the perfect on-the-go breakfast or snack. Delivering a well-balanced blend of 100% Organic Wholegrain Oats, high levels of Protein including ISO-XP Protein Isolate and also features MCT Powder (Healthy Fats) ideal for your Busy/Active Lifestyle.

• Halal Certified
• Featuring 3g of MCT Healthy Fats Per Serving
• Perfect on-the-go Breakfast or Snack
• Perfect Mixing with HOT & COLD Water/Milk
• 100% Organic Oats

LEAN ALL IN-ONE MASS GAINER WITH, PROTEIN, CARBS, CREATINE, AMINO ACIDS, HICA, GLUTAMINE, CHROMIUM, LEUCINE, HMB, ALA, DIGESTIVE ENZYMES & PROBIOTICS.

Critical Mass Professional is a premium all-in-one nutritional supplement designed for athletes and fitness enthusiasts seeking to maximize muscle growth and recovery. This advanced formula features a comprehensive blend of key ingredients to support intense training and optimal performance:

1. High-Quality Protein: Essential for muscle repair and growth, providing a sustained release of amino acids to support muscle maintenance.
2. Carbohydrates: A precise mix to fuel workouts and aid in glycogen replenishment, ensuring sustained energy and improved recovery.
3. Creatine Monohydrate: Enhances strength, power, and endurance, promoting increased workout intensity and muscle volume.
4. Leucine: A vital branched-chain amino acid (BCAA) that stimulates muscle protein synthesis and preserves lean muscle mass.
5. Amino Acids: A complete profile including essential and non-essential amino acids to support muscle recovery and reduce exercise-induced muscle damage.
6. HMB (Beta-Hydroxy Beta-Methylbutyrate): Helps reduce muscle protein breakdown and supports muscle growth and recovery.
7. HICA (Alpha-Hydroxy-Isocaproic Acid): Promotes muscle recovery and reduces muscle soreness after intense exercise.
8. Glutamine: Supports immune function, enhances muscle recovery, and reduces muscle soreness and fatigue.
9. ALA (Alpha-Lipoic Acid): An antioxidant that helps protect cells from damage, enhances energy metabolism, and improves nutrient absorption.
10. Digezyme: A multi-enzyme complex that aids in the digestion and absorption of nutrients, ensuring maximum utilization of the formula's components.
11. Lactospore: A probiotic that supports gut health, enhances nutrient absorption, and boosts immune function.
12. Chromium: An essential trace mineral that helps regulate blood sugar levels and supports metabolism.

This synergistic blend of high-quality ingredients makes Critical Mass Professional an ideal supplement for those seeking to enhance their muscle-building efforts and achieve peak performance.

Batch tested for athletes by Informed-Sport
42g of protein per serving
Added HMB, glutamine, leucine & creatine monohydrate*
Creatine increases physical performance in successive bursts of short-term, high-intensity exercise
Added fats from CLA & MCT powder
High calorie protein & carbohydrate shake
Recommended to be used with iDRIVE™ Insulin Driver
Halal certified product
*Creatine increases physical performance in successive bursts of short-term high intensity exercise.