Tone Brightening Tone-Up Sunscreen
- Hybrid sunscreen (combination of mineral & chemical filters) with strong UV protection of SPF 50+ and PA++++
- Light peachy colored tint that physcially brightens complexion
- Soothe irritated skin and nurtures the skin barrier
- Madewhite™ (Patented natural ingredient) brightens the skin tone leaves with a natural glow
- Niacinamide and tranexamic acid reduce discoloration, balance uneven skin tone
- Centella and Aqua Bomb complex provide soothing and hydration
22 products
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22 products
22 products
Fusion Water MAGIC SPF 50 | Ultralight external water-phased facial sunscreen for daily use that melts into the skin without greasy residue.
Protect your skin with Fusion Water MAGIC SPF 50, an ultralight daily facial sunscreen that absorbs immediately, melts into the skin and gives high protection. Hydrates the skin and provides antioxidant action.
Absorbs immediately, doesn’t leave greasy residue, doesn’t irritate eyes, is non-comedogenic and mineral oil free, and provides oil control.
5 Star Daily Protection
5 Star Daily Protection sunscreens for daily use provide high UV protection tested in real conditions
of high solar radiation. They don’t irritate the eyes, provide oil control and have an optimal tolerability
for all skin types. They are also part of ISDIN’s commitment to projects that care for seas and oceans.
Ultralight protection for outdoor activities
Fusion Water MAGIC SPF 50 is an ideal sunscreen for outdoor activities with prolonged sun exposure. It offers a high protection against solar radiation and keeps the skin hydrated.
High UV protection
High SPF 50 protection clinically-tested in laboratories and real conditions of high solar radiation.
Hydration
Formulated with hyaluronic acid to provide intense hydration.
Antioxidant action
Protects against free radical damage thanks to Mediterranean Alga Extract and vitamin E.
Oil Control
Ideal for oily skin: mattifies the skin, doesn’t leave a greasy residue and is mineral oil free.
Hydrating and antioxidant action
Fusion Water MAGIC SPF 50’s formula contains ingredients that have hydrating
and antioxidant action. It helps prevent sun damage and visible signs of photoageing.
Mediterranean Alga Extract
An ingredient of marine origin, it is rich in antioxidant properties. Helps maintain the cellular structure of the skin and stimulates its natural defenses.
Hyaluronic Acid
Moisturizes and supports the skin, helping reduce visible signs of skin ageing.
Vitamin E
Provides antioxidant action, helping prevent skin damage induced by free radicals.
DermoClean
DermoClean blue light filter Sun Block Cream SPF 50+ - 100 ML (Anti-Aging / Anti-Acne)
S U N S U R E
S U N B L O C K
C R E A M
Sunscreen with a protection factor of 50 effectively protects your skin against UVA/UVB rays. It helps prevent sun-induced skin aging and the formation
of skin spots, moisturizes your skin, makes it soft and helps reduce wrinkles.
MATRIXYL 3000
Fusion Water MAGIC GLOW SPF 50 | Daily facial sunscreen with an ultra-light texture for an immediate glow effect
Give your skin an instant glow with Fusion Water MAGIC Glow SPF 50, the full-spectrum facial sunscreen that protects against UVB/UVA rays, blue light, IR-A, and pollution. Its ultra-fluid texture makes application easy and absorbs instantly, leaving skin hydrated and radiant.
Immediate absorption, leaves no greasy residue, non-comedogenic, mineral oil-free, oil-controlled, dermatologically tested, untinted: it adapts to all skin types; hypoallergenic: formulated to minimize the risk of allergies
Drakon Sunscreen Spray SPF 50+:
Immediate protection from sun exposure with Broad spectrum (UVA/UVB) SPF 50+-induced skin damage.
✔️ Blue Light Protection & Antioxidant Defense
✔️ Spray transperant on & under make-up ,Invisible, Dry-Touch Formula
✔️ Anti-Shine & Water-Resistant
✔️ Deeply Moisturizing with Immediate Absorption
✔️ No White Marks & Non-Greasy Finish
✔️ Ideal for All Skin Types also for Oily & Combination Skin
A gentle sunscreen for the face provides maximum protection from the damaging effects of the sun's rays. Protects the skin from free radicals, moisturizes and nourishes it. Organic filters form a high degree of protection against UVA/UVB rays and guarantee the best safety. The waterproof agent creates a protective film on the skin that maintains its effectiveness and performance for a long time. The special composition prevents the appearance of age spots and premature wrinkles.
Texture: Light, waterproof cream with a fluid texture without a “white face effect”, with a high degree of protection against UVA/UVB rays.
- For Normal to Combination Skin.
- Prevents skin from dehydration, pigmentation spots and premature aging.
- Vitamin E protects the epidermis, softens the skin and improves radiance.
- Melting and non-sticky texture.
- Non-greasy finish, also used as a make-up base.
Gentle physical sun protection for sensitive skin
Skin1004 Madagascar Centella Air-Fit Suncream Light is a mineral sunscreen that provides broad-spectrum SPF30 PA++++ protection with 100% Zinc Oxide, making it suitable for all skin types, including sensitive skin.
This gentle formula shields skin from harmful UV rays throughout the day, helping to prevent premature aging and fine lines and wrinkles without irritation or a heavy white cast. Enriched with Centella Asiatica and Heartleaf Extract, this sunscreen soothes and hydrates the skin.
Its lightweight, airy texture glides on easily, leaving a natural finish without clogging pores. With a reef-safe formulation, this sunscreen is free of harmful ingredients that can harm marine ecosystems.
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Peta Vegan & Cruelty Free
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EWG Green Grade
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Artificial Fragrance Free
Centella Asiatica Extract: Known for its soothing and healing properties, Centella Asiatica Extract helps calm inflammation, promotes collagen production and supports the skin's barrier function, making it ideal for sensitive and irritated skin.
Niacinamide: Also known as vitamin B3, niacinamide is a versatile skincare ingredient that helps improve skin texture, minimize the appearance of pores, and reduce redness and hyperpigmentation. It also strengthens the skin barrier and improves moisture retention.
Portulaca Oleracea Extract: Commonly known as purslane extract, it is rich in antioxidants and omega-3 fatty acids. It provides anti-inflammatory benefits, helps soothe and calm irritated skin, and promotes overall skin health.
Houttuynia Cordata (Heartleaf) Extract: Known for its antibacterial and anti-inflammatory properties, Houttuynia Cordata extract helps control excess sebum production, soothes irritated skin, and is effective in treating acne-prone skin.
All skin types / Dermatologically tested
50ml container with ergonomic applicator.
Sunscreen and anti-pollution for daily use. Active prevention of aging. Ideal base for applying makeup.
Fluid cream that represents the maximum expression of a new generation of environmental protectors for daily use.
The study of the skin's specific natural defense mechanisms has allowed GEN IDENTITY to develop and include cutting-edge multifunctional peptides that help prevent and reverse the damaging effects of the sun and urban environmental pollution and radiation, preserving youth. , the luminosity and natural beauty of the skin. Waterproof. Matifying.
Active principles:
- Neoclair-Pro™
Benefits:
- Very high sun protection SPF 50+ PA++++
- Anti-radical protection.
- Anti-aging prevention.
- Prevention of cellular DNA damage.
- Prevention of stains.
- Pro-tolerance to the sun.
Tone Brightening Tone-Up Sunscreen
Peachy Tinted Niacinamide Sunscreen
A lightweight peach-colored tinted sunscreen with Madewhite™ corrects uneven skin tone with a natural finish.
Product Benefits:
Calming, Spot Correcting, Dullness, SPF
Skin Type:
Normal, Sensitive, Combination
Key Ingredients:
Centella Asiatica Extract, Niacinamide, Tranexamic Acid, Madecassoside, Sodium Hyaluronate
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Peta Vegan & Cruelty Free
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EWG Green Grade
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Artificial Fragrance Free
Tea-Trica Soothing Sun Milk
Super Light SPF for Acne-prone Skin
A super lightweight,moisturizing sunscreen with natural dewy finish
Product Benefits:
Calming, Acne, Sensitive
Skin Type:
Acne, Normal, Sensitive
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Peta Vegan & Cruelty Free
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EWG Green Grade
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Artificial Fragrance Free
Fotoprotector Invisible Stick SPF 50 | Easy-to-apply invisible sunscreen stick for sun-sensitive areas
Protect the most sensitive and exposed areas of your skin with Invisible Stick SPF 50, the invisible sunscreen stick that is easy to apply. Water and sweat resistant, it leaves no residual shine or sticky feeling.
Non-comedogenic, dermatologically tested, hypoallergenic: formulated to minimise the risk of allergy
Sun protection matters
Solar radiation causes up to 80% of skin ageing, making it all the more important to protect your skin daily. With Invisible Stick SPF 50 you can quickly and easily protect the areas of your skin that are most sensitive to solar radiation such as blemishes, scars or lips.
High protection for sensitive areas
Invisible Stick SPF 50 is designed to provide high UVB/UVA protection on the most sensitive and sun-exposed areas of the skin.
Designed to protect the skin barrier
Invisible Stick SPF 50 contains ingredients that contribute to the protection of the skin's barrier function, providing hydration and antioxidant action.
Key Ingredients:-
Phaeodactylum tricornutum Extract
Ingredient obtained from the Mediterranean microalgae Phaeodactylum tricornutum. Helps protect the skin's barrier function.
Brassica campestris Sterols
Helps soothe and strengthen the skin barrier. Replenishes moisture to very dry skin.
Vitamin E
Antioxidant ingredient that moisturises and helps protect the skin against sun damage.
Shea butter
Agent with moisturising and emollient properties.
Panthenol
Helps to increase the skin's moisturising properties, boosting hydration and reducing irritation
High protection
Suitable for the most sensitive areas, it provides high UVB/UVA SPF 50 protection.
Hands free
Its stick format makes it easy to apply directly to the skin without needing to use your hands.
Invisible finish
It does not leave a sticky feeling on the skin and provides an invisible, shine-free finish.
Antioxidant action
Helps reduce oxidative stress caused by blue light.
Sweat resistant
It is resistant to sweat and water.
Short, sparse or thin eyelashes? Our 100% vegan and safe lash and brow serums help keep lashes healthy for a thicker, fuller look while preventing breakage.
Beauty beyond the surface
Gen Identity products are boosted with clinically proven phytoactives, which nourish hair follicles, help inhibit DHT production, support prolonged hair growth cycles, and promote visibly thicker, fuller, longer hair. Without toxins or synthetic hormones.
Powerful plant active ingredients
We harness the power of bioactive ingredients like red clover, biotin, and vitamin E, which have been scientifically shown to quench inflammation, inhibit DHT, prolong the anagen phase of hair growth, and safely anchor hair follicles to prevent hair loss.
Real visible results
We believe in testing. Our ingredients and final formula are verified to ensure effectiveness, matching and even improving results with hormone-based products... without unwanted side effects.
How are we different?
Our products contain sustainably harvested, organic plant active ingredients that have been clinically proven to improve and rejuvenate the skin, providing a youthful skin appearance, as well as reactivate, lengthen and detoxify eyebrows and eyelashes, Lashes & Brows , repairing follicle damage while They protect hair from external aggressors. Gen Identity formulas are designed to work different ingredients together and synergistically to create an optimal ecosystem for the skin or to generate long, healthy and abundant eyebrows and eyelashes.
With Lashes & Brows we have achieved an eyebrow and eyelash enhancer without hormones, carcinogens or harmful side effects. Our volumizing serum, L & B , is 100% vegan, completely cruelty-free and clinically tested to give you thicker, voluminous and longer eyelashes in just 30 days.
L & B is fast, safe and effective, you will love your new look with Gen Identity you no longer need to risk your health for your beauty. That is why we only make safe and effective formulas that naturally improve the appearance, thickness and length of eyelashes and eyebrows.
All skin types / Hypoallergenic / Dermatologically tested
Special fluid cream 1st signs of aging.
Anti-aging and daily fatigue prevention.
The ultra-concentrated combination of cutting-edge peptides with a lifting effect and natural anti-aging growth factors promotes skin restructuring, helping to redensify and reduce wrinkles and fine lines, while improving elasticity, firmness, and hydration. The result is strengthened, toned skin with a healthy, revitalized appearance, just like the first day.
Active Ingredients:
- Munapsys™
- Scelleye™
- Pureoxin™
Benefits:
- Prevents and corrects signs of aging.
- Redensifies the skin.
- Increases firmness and hydrates the skin.
All skin types / Hypoallergenic / Dermatologically tested
Gel against bags, dark circles, wrinkles and expression lines.
Energizing and revitalizing gel for the daily care of the delicate skin around the eyes. With a refreshing texture and sensation, its exclusive high-performance concentrated formula effectively combats puffiness, dark circles and other signs of fatigue and stress.
The combination of natural growth factors* and cutting-edge peptides revitalizes this delicate area to reduce and prevent wrinkles and improve skin elasticity and firmness. Its massaging applicator enhances an instant decongestant effect. The benefits are a rested, luminous and youthful look every day.
Active principles:
- Munapsys™
- Meiview™
- Scelleye™
Benefits:
- Reduces and prevents wrinkles around the contour.
- Reduces puffiness and dark circles.
- Improves the elasticity and firmness of the skin around it.
All skin types / Hypoallergenic / Dermatologically tested
4 vials x 10ml
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Fluid serum to reduce marked wrinkles, tissue improvement and facial detoxification
Intensive cosmetic treatment, of very high concentration, based on a complex and exclusive combination of different peptides, biotechnological extracts and proteins similar to human collagen obtained from plant cultures that neutralize, reduce cell damage, redensify and give luminosity to the skin. .
Benefits:
- Immediate and prolonged effects due to the combined action of the formulation of the different ingredients that are part of the formulation.
- Lifting effect provided by polysaccharides obtained from microorganisms from the depths of the Virgin Islands.
- Preventive and modulating action induced by the mechanisms generated in the skin through multifunctional peptides.
- Redensifies the skin thanks to Collagen, similar to human, from plant cultivation.
All skin types / Hypoallergenic / Dermatologically tested
Maximizing pre-serum for the daily anti-aging ritual.
Concentrated serum that acts as a maximizing booster of the daily anti-aging ritual. Its use instantly attenuates the signs of accumulated fatigue and stress thanks to its revitalizing action with a repairing, restructuring and firming effect.
The specific combination of hyaluronic acid and anti-aging Natural Growth Factors favors the restructuring of skin architecture, increasing the elasticity, firmness and hydration of the skin. The result is luminous skin, radiant with vitality and ready to face a new day.
Benefits:
- Maximizer of the daily anti-aging ritual.
- Luminous and firm skin.
- Radiant skin full of vitality.
All skin types / Hypoallergenic / Dermatologically tested
Balancing and toning facial essence after daily hygiene.
Purifying and mattifying essence, an “essential” complement to the daily ritual once the cleansing phase is finished.
Its fresh and light formula offers a toning, moisturizing and balancing effect that restores the skin's natural radiance after the hygiene phase in a gentle, comfortable and respectful way even for the most sensitive skin. The rapid absorption of this essence facilitates the penetration and effectiveness of the products to be used next in the daily beauty ritual.
The inclusion of Neoclair-Pro, a cutting-edge multifunctional peptide, reinforces cellular protection against environmental damage, contributing to the daily care and preparation of the skin for the current style and pace of life. The result is a skin that is clean of impurities, comforted, fortified, flexible and luminous every day.
Benefits:
- Tones the skin.
- Moisturizing and balancing.
- Provides luminosity to the skin.
All skin types / Dermatologically tested
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Purifying and mattifying foam for daily facial hygiene.
Soft, light, and pleasantly scented foam, it is activated by contact with water and the palm of your hands to create a luxurious cleanser.
Its fresh formula provides deep cleansing, effectively removing makeup, impurities, and excess sebum in a gentle, comfortable, and gentle way, even for the most sensitive skin.
The inclusion of Neoclair-Pro , a next-generation multifunctional peptide, reinforces cellular protection against environmental damage, contributing to the daily care and preparation of the skin for today's lifestyle and pace.
Benefits:
- Deeply cleans impurities.
- Strengthens cellular protection against environmental damage.
- Prepares and cares for the skin.
Drakon Sunscreen Lotion SPF 50+:
Immediate protection from sun exposure with Broad spectrum (UVA/UVB) SPF 50+-induced skin damage.
✔️ Blue Light Protection & Antioxidant Defense
✔️ Invisible, Dry-Touch Formula
✔️ Anti-Shine & Water-Resistant
✔️ Deeply Moisturizing with Immediate Absorption
✔️ No White Marks & Non-Greasy Finish
✔️ Ideal for All Skin Types also for Oily & Combination Skin
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