Short, sparse or thin eyelashes? Our 100% vegan and safe lash and brow serums help keep lashes healthy for a thicker, fuller look while preventing breakage.
Beauty beyond the surface
Gen Identity products are boosted with clinically proven phytoactives, which nourish hair follicles, help inhibit DHT production, support prolonged hair growth cycles, and promote visibly thicker, fuller, longer hair. Without toxins or synthetic hormones.
Powerful plant active ingredients
We harness the power of bioactive ingredients like red clover, biotin, and vitamin E, which have been scientifically shown to quench inflammation, inhibit DHT, prolong the anagen phase of hair growth, and safely anchor hair follicles to prevent hair loss.
Real visible results
We believe in testing. Our ingredients and final formula are verified to ensure effectiveness, matching and even improving results with hormone-based products... without unwanted side effects.
How are we different?
Our products contain sustainably harvested, organic plant active ingredients that have been clinically proven to improve and rejuvenate the skin, providing a youthful skin appearance, as well as reactivate, lengthen and detoxify eyebrows and eyelashes, Lashes & Brows , repairing follicle damage while They protect hair from external aggressors. Gen Identity formulas are designed to work different ingredients together and synergistically to create an optimal ecosystem for the skin or to generate long, healthy and abundant eyebrows and eyelashes.
With Lashes & Brows we have achieved an eyebrow and eyelash enhancer without hormones, carcinogens or harmful side effects. Our volumizing serum, L & B , is 100% vegan, completely cruelty-free and clinically tested to give you thicker, voluminous and longer eyelashes in just 30 days.
L & B is fast, safe and effective, you will love your new look with Gen Identity you no longer need to risk your health for your beauty. That is why we only make safe and effective formulas that naturally improve the appearance, thickness and length of eyelashes and eyebrows.