Serums

Biobalance Super Serum Pure Vitamin C 10% 30ml
Biobalance Super Serum Pure Vitamin C 10% 30ml | Pure 10% Vitamin C Serum
BIOBALANCE

Biobalance Super Serum Pure Vitamin C 10% 30ml

10% vitamin CWith zinc PCAFragrance-free

BHD6.410

Sebamed Anti-Ageing Lifting Serum 30ml
Sebamed Anti-Ageing Lifting Serum 30ml | Smoothing Triple Hyaluron Serum
SEBAMED

Sebamed Anti-Ageing Lifting Serum 30ml

Triple hyaluronic acidpH 5.5Paraben-free

(1)

BHD8.470

Biobalance Collagen-Vitamin C Super Serum 30ml
Biobalance Collagen-Vitamin C Super Serum 30ml | Firming & Brightening Serum
BIOBALANCE

Biobalance Collagen-Vitamin C Super Serum 30ml

4.5% marine collagen0.5% vitamin CFragrance-free

BHD6.410

Eucerin Even Pigment Perfector Dual Serum 30ml
Eucerin Even Pigment Perfector Dual Serum 30ml | Dual-Action Even Tone Serum
EUCERIN

Eucerin Even Pigment Perfector Dual Serum 30ml

ThiamidolHyaluronic acid

BHD31.270

Bionnex The Nordea Revitalizing Vitamin C Serum 30ml
Bionnex The Nordea Revitalizing Vitamin C Serum 30ml | Vitamin C & Ferulic Brightening
Bionnex

Bionnex The Nordea Revitalizing Vitamin C Serum 30ml

With ferulic acidFor all skin types
BHD10.890 BHD9.250
Natura Siberica Lab Biome Radiance Face Serum 30ml
Natura Siberica Lab Biome Radiance Face Serum 30ml | Golden Glow and Even-Looking Tone
NATURA SIBERICA

Natura Siberica Lab Biome Radiance Face Serum 30ml

24K gold particlesVitamin C + postbiotic

(1)

BHD7.150 BHD5.360
Bionnex The Nordea Niacinamide 10% Hyaluronic Acid Serum 30ml
Bionnex The Nordea Niacinamide 10% Hyaluronic Acid Serum 30ml | Pore & Tone Refining Serum
Bionnex

Bionnex The Nordea Niacinamide 10% Hyaluronic Acid Serum 30ml

10% niacinamide2% hyaluronic acid
BHD4.840 BHD4.110
Natura Siberica Anti-Ox Wild Blueberry Renewing Face Serum 30ml
Natura Siberica Anti-Ox Wild Blueberry Renewing Face Serum 30ml | Antioxidant Radiance for Tired Skin
NATURA SIBERICA

Natura Siberica Anti-Ox Wild Blueberry Renewing Face Serum 30ml

Wild blueberry extractVitamin C derivative
BHD7.260 BHD4.620
Bionnex The Nordea Brightening Caffeine Eye Serum 30ml
Bionnex The Nordea Brightening Caffeine Eye Serum 30ml | Brightening Caffeine Eye Care
Bionnex

Bionnex The Nordea Brightening Caffeine Eye Serum 30ml

Caffeine serumFor all skin types
BHD8.470 BHD7.190
Biobalance Hyaluronic 3D Super Serum 30ml
Biobalance Hyaluronic 3D Super Serum 30ml | Multi-Depth Hydration Serum
BIOBALANCE

Biobalance Hyaluronic 3D Super Serum 30ml

1% hyaluronic acidPreservative-freeFragrance-free

BHD6.490

Eucerin DermoPurifyer Triple Effect Serum 40ml
Eucerin DermoPurifyer Triple Effect Serum 40ml | Fades Marks, Controls Shine
EUCERIN

Eucerin DermoPurifyer Triple Effect Serum 40ml

With ThiamidolMatt finish

BHD17.270

Natura Siberica Lab Biome Regeneration Face Serum 30ml
Natura Siberica Lab Biome Regeneration Face Serum 30ml | Awaken Your Skin's Natural Glow
NATURA SIBERICA

Natura Siberica Lab Biome Regeneration Face Serum 30ml

With coenzyme Q10Postbiotic base
BHD7.700 BHD5.770
CeraVe Hydrating Hyaluronic Acid Serum 30ml
CeraVe Hydrating Hyaluronic Acid Serum 30ml | Gel-Cream Hydration for 24 Hours
CeraVe

CeraVe Hydrating Hyaluronic Acid Serum 30ml

Up to 24h hydrationNon-comedogenic

BHD14.490

La Roche-Posay Hyalu B5 Hyaluronic Acid Face Serum 30ml
La Roche-Posay Hyalu B5 Hyaluronic Acid Face Serum 30ml | Replumping Hydration
LA ROCHE POSAY

La Roche-Posay Hyalu B5 Hyaluronic Acid Face Serum 30ml

2 hyaluronic acidsWith vitamin B5

BHD26.900

Dermactive Acti-Glow Radiance Boosting Facial Serum 30ml
Dermactive Acti-Glow Radiance Boosting Facial Serum 30ml | Anti-Aging Radiance Serum
Dermactive

Dermactive Acti-Glow Radiance Boosting Facial Serum 30ml

Face, neck, décolletéMorning or evening
BHD10.010 BHD8.500
Bionnex The Nordea 1% Retinol Serum 30ml
Bionnex The Nordea 1% Retinol Serum 30ml | 1% Retinol Smoothing Serum
Bionnex

Bionnex The Nordea 1% Retinol Serum 30ml

1% retinolAvocado & almond oils
BHD11.660 BHD9.910
SKIN1004 Tone Brightening Capsule Ampoule 30ml
SKIN1004 Tone Brightening Capsule Ampoule 30ml | Radiance and Even Tone
SKIN1004

SKIN1004 Tone Brightening Capsule Ampoule 30ml

With niacinamidePETA certifiedVegan
BHD7.260 BHD6.530
SKIN1004 Centella Ampoule 30ml
SKIN1004 Centella Ampoule 30ml | Signature Soothing Hydration
SKIN1004

SKIN1004 Centella Ampoule 30ml

Madagascan centellaPETA cruelty-freeVegan
BHD7.090 BHD6.380

A face serum is a lightweight, concentrated, fast-absorbing step used under moisturizer. This range covers vitamin C, hyaluronic acid, niacinamide, retinol, peptide and centella serums from SKIN1004, Bionnex, Biobalance, Filorga, Eucerin and CeraVe, for hydration, glow and an even-looking tone.

Popular serum actives

Serums are thinner than creams and carry a higher share of one or two ingredients. Choose by goal: hydration, a brighter look, an even-looking tone or a smoother feel. Check the percentage on the label, such as 10% vitamin C or niacinamide.

  • Vitamin C – used for a brighter, more radiant look; often applied in the morning
  • Hyaluronic acid – a hydrating ingredient suited to dry or dehydrated skin
  • Niacinamide – popular for oily and combination skin and an even-looking tone
  • Retinol – usually an evening step; start slowly and use sunscreen by day
  • Centella and peptides – chosen for soothing and visible-firmness routines

Using serums

Apply a few drops to clean skin, before moisturizer. Introduce one active at a time and patch test first, especially with retinol or acids.

Frequently asked questions

Which serum should I start with?

Hyaluronic acid or niacinamide are common first choices because they are generally well tolerated. Pick based on your main goal, such as hydration or tone.

Should I use serum before or after moisturizer?

Serum goes after cleansing and toner and before moisturizer, because thinner textures go first.

Can I use more than one serum?

Some people layer two, such as vitamin C in the morning and retinol at night. If your skin is sensitive or you are unsure, ask a pharmacist or dermatologist.

Is it safe to use retinol during pregnancy?

Retinoids are generally avoided during pregnancy. Please speak to your doctor or pharmacist before using one.

Shop related: Moisturisers | Sunscreen | Eye care | Face cleansers | Skincare