Short, sparse or thin eyelashes? Our 100% vegan and safe lash and brow serums help keep lashes healthy for a thicker, fuller look while preventing breakage.

Beauty beyond the surface

Gen Identity products are boosted with clinically proven phytoactives, which nourish hair follicles, help inhibit DHT production, support prolonged hair growth cycles, and promote visibly thicker, fuller, longer hair. Without toxins or synthetic hormones.

Powerful plant active ingredients

We harness the power of bioactive ingredients like red clover, biotin, and vitamin E, which have been scientifically shown to quench inflammation, inhibit DHT, prolong the anagen phase of hair growth, and safely anchor hair follicles to prevent hair loss.

Real visible results

We believe in testing. Our ingredients and final formula are verified to ensure effectiveness, matching and even improving results with hormone-based products... without unwanted side effects.

How are we different?

Our products contain sustainably harvested, organic plant active ingredients that have been clinically proven to improve and rejuvenate the skin, providing a youthful skin appearance, as well as reactivate, lengthen and detoxify eyebrows and eyelashes, Lashes & Brows , repairing follicle damage while They protect hair from external aggressors. Gen Identity formulas are designed to work different ingredients together and synergistically to create an optimal ecosystem for the skin or to generate long, healthy and abundant eyebrows and eyelashes.

With Lashes & Brows we have achieved an eyebrow and eyelash enhancer without hormones, carcinogens or harmful side effects. Our volumizing serum, L & B , is 100% vegan, completely cruelty-free and clinically tested to give you thicker, voluminous and longer eyelashes in just 30 days.

L & B is fast, safe and effective, you will love your new look with Gen Identity you no longer need to risk your health for your beauty. That is why we only make safe and effective formulas that naturally improve the appearance, thickness and length of eyelashes and eyebrows.

All skin types / Hypoallergenic / Dermatologically tested

Gel against bags, dark circles, wrinkles and expression lines.

Energizing and revitalizing gel for the daily care of the delicate skin around the eyes. With a refreshing texture and sensation, its exclusive high-performance concentrated formula effectively combats puffiness, dark circles and other signs of fatigue and stress.

The combination of natural growth factors* and cutting-edge peptides revitalizes this delicate area to reduce and prevent wrinkles and improve skin elasticity and firmness. Its massaging applicator enhances an instant decongestant effect. The benefits are a rested, luminous and youthful look every day.

Active principles:

• Munapsys™
• Meiview™
• Scelleye™

Benefits: 

• Reduces and prevents wrinkles around the contour.
• Reduces puffiness and dark circles.
• Improves the elasticity and firmness of the skin around it.

LIFTACTIV Hyaluronic Acid AntiWrinkle Firming Eye Cream

The partner to Vichy Minéral 89 Hyaluronic Acid Booster, Minéral 89 Eyes Hyaluronic Acid Eye Fortifier is designed to hydrate and protect the skin barrier around the delicate eye area. A hydrating eye serum enriched by Vichy’s Thermal Mineralizing Water, Hyaluronic Acid and Caffeine to strengthen, hydrate and energise. The eye cream smooths and brightens the eye contours whilst protecting the skin barrier. Skin feel instantly soothed and looks revitalised and brighter. Hypoallergenic and suitable for sensitive skin.

• Key Dermatological Ingredients:
  • Hyaluronic Acid
  • Vichy Mineralizing Water
  • Caffeine
  • Adenosine
• Key Benefits
  • Hydrates and plumps skin with moisture
  • Suitable for sensitive skin
  • Awakens and brightens tired eyes
  • Dermatologically and Opthalmologically tested
  • Hypoallergenic

This silky smooth, lightweight formulation helps improve elasticity and visibly reduce fine lines around your eyes. Use QV Face Revitalising Eye Cream to rehydrate this area and help it look younger and feel more supple.

• Visibly reduces puffiness, dark circles and fine lines.
• Effectively hydrates for visibly increased elasticity.
• Silky smooth, lightweight cream.
• Suitable for dry, sensitive or normal skin.
• Dermatologically tested and ophthalmologically tested.
• Low irritant formulation, free from fragrance, colour, Lanolin and Propylene Glycol.
• Vegan Friendly - contains no animal-derived ingredients.

Unique postbiotic active, fermented northern cloudberry and wild raspberry extracts help support your skin’s microbiome. They increase your skin’s resistance to the effects of an urban lifestyle, enhance skin’s radiance and regeneration, maintain healthy skin, and helps to keep your natural youthful looks.

• FOR ALL SKIN TYPES
• VARIOUS LIGHTWEIGHT, GEL-LIKE AND RICH TEXTURES
• CONVENIENT MODERN PACKAGING
• BASED ON FERMENTED EXTRACTS AND POSTBIOTIC ACTIVE
• HIGH CONCENTRATION OF ACTIVE INGREDIENTS

The product you’ve been looking for when it comes to minimising wrinkles and fine lines around the eye area, our signature eye treatment is overhauled with a modernised blend of encapsulated pure retinol for our most effective anti-ageing formula yet.

We’ve made the switch from retinyl palmitate to ultra-effective encapsulated pure retinol. This targeted and effective eye cream is now powered by 2% Lipodisq encapsulated retinol with 0.02% pure retinol for a controlled release deep into skin and vitamin C to help smooth fine lines and brighten under eyes.

What's new?

Our brand-new encapsulated retinol formula contains a form of retinol that has been balanced and blended with other ingredients to ensure optimum anti-ageing results overnight, every night. Our new and improved formula will also help to lighten hyperpigmentation, especially those caused by sun exposure.

Why use encapsulated retinol?

Our formula now contains a slow-release complex with encapsulated pure retinol instead of a blend of retinyl palmitate and retinol (which comprised our old formula). Encapsulated pure retinol converts to retinoic acid (the most active form of retinol) quicker and is less irritating than other forms. We use three encapsulation techniques to ensure the range is suitable for everyone, for layering in a routine and to minimise the chance of irritation. The formula is also balanced with other skin-boosting ingredients like peptides, ceramides and hyaluronic acid.

How it works:

2% time-release retinol complex: Including 0.02% encapsulated pure retinol in a water-soluble structure, ensuring a controlled release deeper into skin.

Bakuchiol: A naturally occurring alternative to retinol that promises similar results, added to ensure a synergistic complex that encourages cell turnover further.

Brightening peptide: Improves the look of skin tone and dark under-eye circles.

Vitamin C: In the form of Stay 50, visibly brightens and even skin tone, while improving firmness.

•   Anti-wrinkle
  
•   Brightening
• Smoothing
  

ROYAL CAVIAR COLLAGEN WRINKLE FILLER- 40 ML

The luxurious Natura Siberica Royal Caviar collection is a real masterpiece among anti-age skincare products. It blends the unique properties of exquisite beluga caviar with high-end innovative peptide complex and powerful organic Siberian plant extracts to offer you a cutting-edge anti-wrinkle solution. This powerful collagen filler combines beluga caviar extract, loaded with proteins and amino acids, hyaluronic acid, herbal collagen, D-panthenol and snow cladonia extract to form a firming net structure and immediately minimize wrinkles and reduce the appearance of large pores. Light reflecting particles visibly smooth the appearance of lines. Skin is toned and replenished.

• 0% BHT-BHA
• 0% EDTA
• 0% mineral oils
• 0% parabens
• 0% PEG
• 0% silicones

Best For Treating dark Circles And Visible Puffiness.

Uses:

• reduce dark circles and visible puffiness
• Protects eye area from the sun against further darkening
• Moisturizes skin around eyes

• Against dark circles and visible puffiness

• Vibrant, fresh and younger looking eyes in just 4 weeks.

DERMATOLOGICALLY TESTED

The unique combination of ingredients has a powerful moisturizing and regenerating effect. The serum smooths out fine wrinkles, tightens the skin and reduces swelling, improves microcirculation and lymphatic drainage. Relieves signs of fatigue and eliminates dark circles under the eyes. Increases the protective properties of the skin and strengthens capillaries. The serum gives elasticity, softness and radiance to your skin.

Stimulates the production of lipids, skin ceramides and collagen synthesis, helping to restore the skin barrier. Thanks to the active ingredients, immunity to the effects of negative environmental factors is developed. Asian centella extract, enclosed in liposomes, penetrates deep into the epidermis, stimulates collagen production and cell regeneration, protects them from free radicals, and energizes. Caffeine and vitamin C improve microcirculation of blood and lymph, help smooth out fine wrinkles, eliminate puffiness and dark circles under the eyes. Hyaluronic acid moisturizes the skin, makes it smooth and elastic, prevents damage, thinning and drying, thereby slowing down aging.

Has a comprehensive anti-aging and antioxidant effect. As a result of use, fine wrinkles are smoothed out, dark circles and puffiness under the eyes are reduced, signs of fatigue are eliminated, the skin barrier is restored and immunity to negative environmental factors is increased.

Texture: Lightweight, fast-absorbing serum with a fluid texture

Intensive vitamin concentrate for care of mature skin around eyes, neck and neckline, prone to decrease firmness and elasticity and excessive water loss.

Active form of vitamin C (Bi-layer Capsule C) closed in phospholipids and resistant to oxidation, reaches the deeper layers of the epidermis. It neutralizes free radicals,  has a beneficial effect on collagen and improves the appearance of the skin.

Plant retinol increases the elasticity of the skin, reduces wrinkles, dark circles and „bags” under the eyes.

Fucogel® provides long-lasting moisturization.

Dermatologically and opthalmologically tested. Vegan product.

Effect:

Properly moisturized, elastic and firm-looking skin with the reduced appearance of wrinkles, dark circles and puffiness.

Wrinkle-filling cream with hyaluronic acid nanospheres.

What if it were possible to use a wrinkle-filling cream without resorting to hyaluronic injections?

Actually, it is! It acts immediately and in depth, providing a tensor and filling effect and improving the appearance of lines and wrinkles.